Herefords have hit the scene in Madison today as the 2016 Junior National Hereford Expo kicks off. Stay tuned throughout the week for full event coverage.

Herefords never disappoint with yet another amazing show ring display.

Joe Rickabaugh, Director of Field Management and Feedstock Marketing for the American Hereford Association, helping check cattle in.

Sullivan Supply Show Manager, Shawn Pieper and Sales Rep, Bryce Tiffany working together to bring you the best show supplies.

Andee Marston uses Sullivan’s New Smart Scrub in the barns.

Shane Bedwell, Chief Operating Officer and Director of Breed Improvement helps with the check-in process.

Noah Benedict from Illinois, combing out his steer’s tail.

Amy Cowan, Director of Youth Activities and Foundation getting in the miles as she orchestrates this major event.

Cody Jensen, Junior Board Member took a few seconds out of his junior board responsibilities to chat with friend Tony Marshaler

Jason May helping his group during the bootcamp.

The Rope Halter Shuffle is a tough obstacle to tackle.

A fast speed off the block makes for a great race.

A good game plan is a must!

Almost got it!

Congrats to the champion team at Sullivan’s Ultimate Warrior Bootcamp.

Check out The Pulse booth at the hospitality area.

The future is so bright for the second place team they had to rock their Sullivan Supply shades!