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The Concept Behind Vita Hair Volumizer Foaming Shampoo
The creation and development process for Vita Hair Volumizer™ Foaming Shampoo dates back to early 2010. Our goal was to create a superior quality livestock shampoo to use in a foamer that could nourish the hide and hair, clean thoroughly, be economical, and yet not destroy the hair body. A tough task, especially since the existing human and livestock shampoo chemistry makes the hair more manageable, causing it to lay “heavy” and flat, never to stand on end as we desire in show cattle. On the other hand, dish washing soaps strip the hair of the natural oils and cause damage to the outer layer of the hair follicle, destroying hours of work. We feel that high quality shampoo is the most important step of daily hide and hair care, leading to the best hair performance on show day. We began by formulating Volumizer with a natural plant-based surfactant blend, originating from fruit
and vegetable extract. We found this technology to be pH neutral and nourishing to the hide and hair, along with being gentle as it cleaned deep to the roots of the hair. We then discovered a tremendous breakthrough fact; the chemical make-up of all surfactants consists of “Ions.” Ions are small electrical molecules in the surfactant that pass on a positive or a negative charge to the hair. These Ions cause hair follicles to attract to each other like a magnet attaching to metal. As a result, this causes the hair follicle to stick to each other and lay flat, even after blow drying. We chemically altered the ionic basis of the formula by incorporating an opposite acting polar charge, creating a “neutral” charge. This, never before offered, non-ionic chemistry for livestock, prevents any attraction between the hair strands. This neutral charge actually enables each hair follicle to stand on end for extreme hair separation, creating a noticeable difference in added hair volume and body.
The ultimate goal for livestock hair! By January of 2012 we had perfected the formula, but before bringing it to the public, we wanted to put it through rigorous daily testing at Sullivan Farms over a period of 18 months. It proved to be a difference maker for the cattle of Sullivan Farms at the 2013 National Junior Shorthorn Show as their cattle had the healthiest hide and hair of any previous year that they had exhibited at that specific show. As an added benefit, Vita Hair Volumizer™ is also enriched with the VITA HAIR™ nourishing hair vitamin package. The nutrient content of VITA HAIR™, consists of an advanced blend of the proven hair vitamins: Biotin, Pro-Vitamin B-5 and Vitamin E, all in their purest form to infuse the hair and skin for faster hair growth, thicker hair, increased shine, more body and volume and healthier skin. The most important added benefit for show cattle from the VITA HAIR™ vitamins is how they nourish and condition without weight and build-up on the hair as compared to human conditioners that cause the hair to lay flat.
Vita Hair Volumizer™ is the first livestock shampoo to scientifically produce hair volume! Bar none, the best shampoo in the industry, there is nothing like it! We believe this is the best new product created in the last five years at Sullivan Supply. A true “game changer” in hair performance!
Keystone – Junior Heifer – Supreme Champions
Supreme Champion Junior Breeding Heifer
Grand Champion Hereford Heifer
LCC TG Merry Feeling 3158ET
Sire: RC LCC JUSTIFIED 135 ET
Dam: LCC MERRY TIME
Bred by: Lowderman Cattle Company
Congratulations to Melissa Grimmel!
Reserve Supreme Champion Junior Breeding Heifer
Grand Champion Shorthorn Female – Junior Show
CF Revival 3115
Sire: CF Solution
Dam: SS REVIVAL 684 ET
Bred by Cates Farms
Congratulations to Miller Smith!
Photos courtesy of Linde’s Livestock Photos!
Keystone – Junior Heifers – Simmental
Grand Champion Simmental Heifer – Junior Show
HF Sophia
Sire: YARDLEY HIGH REGARD W242
Dam: MISS KNOCKOUT 74T
Bred by: Hobbs Farms/Jones Show Cattle
Congratulations to Jackson Mattocks!
Reserve Grand Champion Simmental Heifer – Junior Show
HS ROYAL ABOVE A433
Sire: FLYING B CUT ABOVE
Dam:HS REGALLY MADE R98
Bred by:HOLLY SPRING SIMMENTAL
Congratulations to Kelsey Powers-Barb!
Photos Courtsey of Linde’s Livestock Photos!
Keystone – Junior Heifers – SimSolution
Grand Champion SimSolution Heifer – Junior Show
TJSC DIAMOND 1A
Sire:GOET I80
Dam: KLS DIAMOND W516
Bred by: Jones Show Cattle
Congratulations to Jackson Mattocks!
Reserve Grand Champion SimSolution Heifer – Junior Show
HARA`S PRINCESS 4175A
Sire:MR HOC BROKER
Dam:HARAS HAIRIETTA CLONE H4W
Bred by:HARA FARMS
Congratulations to Brody Fitzgerald!
Photos courtesy of Linde’s Livestock Photos!
Keystone – Junior Heifers – ShorthornPlus
Grand Champion ShorthornPlus Heifer – Junior Show
SWF RILEYS BLUE VEGAS 321
Sire:DF VEGAS 310M ET
Dam: Angus
Bred by: Slate Wind Farms
Congratulations to Rachel Clark!
Reserve Champion ShorthornPlus Heifer – Junior Show
SWF VEGAS SULTRY PLAYMATE
Sire:DF VEGAS 310M ET
Dam:P S PLAYMATE 736 906
Bred by: SLATE WIND FARM
Congratulations to Rachel Clark!
Photos courtesy of Linde’s Livestock Photos!
Keystone – Junior Heifers – Shorthorn
Grand Champion Shorthorn Female – Junior Show
CF Revival 3115
Sire: CF Solution
Dam: SS REVIVAL 684 ET
Bred by Cates Farms
Congratulations to Miller Smith!
Reserve Champion Shorthorn Female – Junior Show
LFCC LADY K 540A
Sire: MAV LOVER BOY 125Y
Dam: LFCC LADY K 540X
Bred by KERRY LAWRENCE & FAMILY
Congratulations to KOLTON DEGASPERI!
Photos courtesy of Linde’s Livestock Photos!
Keystone – Junior Heifers – Red Angus
Grand Champion Red Angus Female – Junior Show
CROSSROADS RED CUPCAKE
Sire: NBAR HAMLEY S913
Dam: CROSSROADS MISS SIDEKICK Y1
Bred by:EMMA FOSTER
Congratulations to EMMA FOSTER!
Reserve Champion Red Angus Female – Junior Show
Majestic Peek A Boo A120
Sire: RED LAZY MC COWBOY CUT 26U
Dam: SLGN PEEKS
Bred by: STEWART GOINS MOXLEY
Congratulations to Emma Foster!
Photos courtesy of Linde’s Livestock Photos
Keystone – Junior Heifers – Mainetainer
Grand Champion Mainetainer Heifer
AHFF FOXXXY 425B
Sire: GOET I80
Dam:AHFF 473M
Bred by: HEART FELT FARMS
Congratulations to EMILIE CAMPBELL!
No Photo Available
Reserve Grand Champion Mainetainer Heifer
CRC MISS LILAH
Sire:THRILLER
Bred by:CIRCLE R CATTLE
Congratulations to MELISSA GRIMMEL!
Photos courtesy of Linde’s Livestock Photos!
Keystone – Junior Heifers – Maine-Anjou
Grand Champion Maine-Anjou Female – Junior Show
SSUL Erica’s Lady 3998A
Sire: Unstoppable
Dam: KS Erica
Bred by: Sullivan Farms
Sold by: Schaeffer/Tice
Congratulations to Layne Sanders!
No Picture Available
Reserve Grand Champion Maine-Anjou Female – Junior Show
SMSC LADY BROOKE
Sire: BPSL BOOMER 1U
Dam: MSC BROOKE
Bred by: KURT FLEENER
Congratulations to MAKAYLA STONE!
Photos courtesy of Linde’s Livestock Photos
Keystone – Junior Heifers – Limousin
Grand Champion Limousin Heifer – Junior Show
ENGD AUDACIOUS LADY 3064A
Sire: ENGLEWOOD’S X FACTOR 170X
Dam: ENGD TILLY GIRL 1033Y
Bred by: Englewood Farms
Congratulations to Lonnie Thomas!
Reserve Grand Champion Limousin Heifer – Junior Show
AHFF MOLLY 306A
Sire: KYLD VEGAS 910W
Dam: DVFC MOLLY 333T
Bred by: HEART FELT FARMS
Congratulations to COLIN CAMPBELL!
Photos courtesy of Linde’s Livestock Images!