“We need to be able to keep cattle on feed consistently whether that’s at home or at the show. You can have the best feeding program in the world, but if your animals won’t eat it, it’s not doing you any good,” says Chad Zehnder, Ph.D., Purina Animal Nutrition. “Palatability is a must have in a nutrition program.”
Read more in this article from Livestock Plus, Inc.: http://bit.ly/1CLn2h9