By Beef Central, 26 August 2015
Beef processor JBS and the Shorthorn Society of Australia will today launch a joint initiative to deliver a Beef Shorthorn-specific brand program that will be available to the global retail and food service markets in early 2016.
http://www.beefcentral.com/trade/new-shorthorn-brand-will-fill-a-quality-grainfed-niche-for-jbs/